July, 2017

Graphic Design Trends In 2020 You Need to Know

Staying up-to-date with modern trends is a necessity nowadays; as the world is evolving with every passing day, graphic designers across the world are coming up with new designs and ideas every day. 202 has seen significant changes in graphic design trends and keeping in synchronization with them is the only way to connect and get to know the world of advancing technology.

No matter you are a beginner graphic designer, a blogger or a business person, you need to be aware of graphic design trends 2020. But why? You need to acknowledge modern designs in order to connect with your consumer base, understand their demands, tailor your designs to their unique needs and eventually increase your leads and revenue.

Don’t know where to begin? Read on to find out the top graphic design trends for 2020. Here, we have compiled a list of everything you need to know about modern graphic design trends to take your business on the next level.

1. Attractive Free-hand doodles and illustrations

Free-hand doodles and illustrations are the big things nowadays – they are not only fun to create but can captivate your consumers. They enable you to demonstrate your business goal, ideas and objectives in a way that sets you apart from your competitors in the market. No matter you are looking for a website design, logo design, video or GIFs, free-hand doodles and illustrations can prove to be your best friend.

Take a look at Etsy’s creative designs that are not only well-placed at their website but well-thought and well-researched to suit the needs of their consumers.

2. Contrasting color palettes

Choose the right color palettes and combine them in a way so as to create a unique contrast of light and dark colors that stand out from your competitors. Use them creatively to not only draw the attention of your target audience but highlight important data and information on your website. Selecting the right colors is the key to creating a clean website on which information is displayed in a clear and concise manner.

Microsoft has adopted this concept recently, which means you should not be afraid to update your website.

3. Flying or floating designs

Create flying or floating design elements in your graphics, logos and layouts to add an element of surprise to your website, while at the same time conveying your business objectives in an interactive way. They do not amplify your consumer’s online user experience but engage them in a way that makes them want to stay on your website, thereby bringing value to your business and adding an X-factor to your website.

Black Negative is the perfect example of a creative mixture of flying and floating design elements that conveys their business goal in a beautiful way.

4. Augmented reality

Augmented reality is the talk of the town nowadays. Sounds thrilling? Yes? Augmented reality can be the next big thing your business needs to stand out from the crowd. Use the modern concept to deliver your story, thoughts, ideas, objectives and goals in a unique and creative way that captures attention. The trend is here to stay and open up new arenas for businesses to increase their online traffic, leads and improve their ROI.

Eye on Design offers a unique feature for clients to work with typographic elements that float or fly in space.

5. Minimalistic designs

The more graphic design elements you put on your website, the less customers will you attract. Putting a whole lot of design elements on your website is the thing of the past. The success of your website does not depend on the number of design elements you put on your website. Instead, less is more. Your clients do not want to go through a whole lot of design elements to find the right information. They look for clear messages displayed in a concise manner.

Evoulve has a clearly functional and structured website design that displays minimalistic design elements to highlight the right messages.

6. Bold and clear typography

Typography may not be the elements to make your website attractive but it sure is the way to communicate your business objectives. You need to choose your font carefully to bring attention to your brand’s message and design. Select the font that matches with your brand’s goal and enable your customers to go through the content of your website easily. No one wants to stay on a website where the information is not readable or understandable.

Google is the best instance of bold, dominant and easy to read and understand fonts that grab the attention of consumers.

7. Isometric compositions

For elaborative, creative visual designs, use isometric compositions to create 3D designs perfectly incorporated in 2D styles that deliver an engaging business story. They are not only simple to create but easily understandable by customers. They are minimalistic, clean and simple, yet they offer tactility and warmth to your website.

Open and flat designs are long gone, offer a human-like user experience to your clients by immersing them into realistic design elements.

Vinay R, Author